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Tide Pool Tuesday: Your Mission Statement is Not Your Brand
Posted on Thursday November 30, 2017

Sometimes we notice that clients, particularly small businesses looking to grow significantly, try to translate their mission into their brand positioning. These aren’t the same, and shouldn’t be the same. Your mission is what you or your company is trying to accomplish. Your brand positioning, on the other hand, is … Continue reading




Tide Pool Tuesday: The Bottom Line About Facebook Ads
Posted on Tuesday November 14, 2017

When someone comes to us for first-time social media advice, a question we often hear is, “How do I know if it was worth it to promote my business with Facebook ads?” Our response, “Did you run a Facebook Ad Campaign or did you only boost posts on your timeline?” … Continue reading




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